by Jen | Apr 27, 2016 | brand strategy, brand wisdom, branding, creative strategy, Jen, storytelling
Last week I attended the Vistage Executive Summit in San Diego, with the conference titled, “Bold Leadership”. This inspirational all-day event included former Ford CEO Alan Mulally, who spoke about “Strategical and Operational Leadership and Working...
by Project X | Mar 22, 2016 | brand strategy, content marketing, sales optimization, Sarah, social media, storytelling
What IS Content Marketing? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience— with the objective of driving profitable customer action.” -The Content...
by Jen | Mar 3, 2016 | brand strategy, branding, design, Jen, storytelling
Project X was born 20 years ago with one client on the roster— STA Travel, a student travel company for 18-24 year olds. I was 24 years old at the time, and in the first 10 years that single client helped grow the company to what it’s become today. Looking back, I am...
