by Project X | Nov 8, 2010 | brand strategy, branding, sales optimization
To set the tone, I thought it would be best to hear from some of our greatest thought leaders on the subject of planning ahead: “Before everything else, getting ready is the secret of success.” – Henry Ford “A man who does not think and plan long ahead will find...
by Project X | Oct 25, 2010 | brand strategy, branding, sales optimization
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey,...
by Project X | Oct 1, 2010 | brand strategy, branding, sales optimization
Trust me, I feel your pain. This question has kept me up all night more than I care to remember. As with most complex business questions the answer often depends on whom you ask. But, before we head down that road, let’s first quickly define what it means to sell....
