by Project X | Mar 22, 2016 | brand strategy, content marketing, sales optimization, Sarah, social media, storytelling
What IS Content Marketing? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience— with the objective of driving profitable customer action.” -The Content...
by Jen | Feb 22, 2016 | brand strategy, brand wisdom, branding, Jen, sales optimization
When I introduce myself as the owner of a branding firm in San Diego, people either nod in understanding or they shudder at the fluffy vagueness of it all. When I change it up and use the phrase “Strategic Brand Agency”, I see their eyes glaze over before they quickly...
by Jen | Jun 16, 2011 | brand strategy, branding, Jen, sales optimization
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop,...
by Project X | Jun 3, 2011 | branding, sales optimization, social media, web
June is Craft Beer month in San Diego, so I thought it was the perfect time to consider my two favorite things: beer + design. I’ve only been living in San Diego for five years, but I can’t help notice the serious number of new breweries popping up...
by Project X | Feb 2, 2011 | brand strategy, branding, sales optimization
So 2011 is well under way, and with January receding in the rearview, its time to get busy. The best way to maximize value out of your brand this year? Transform the authentic “promise” of your brand into an actual implementation plan, aka “The...
by Project X | Dec 8, 2010 | brand strategy, branding, sales optimization, social media, web
2010 is slipping away, and the majority of Holiday shoppers are still stuck in a recession funk – they simply plan to spend less, seek out sale items, use coupons, and shop multiple vendors for the best deal on a specific product. Knowing and addressing these...
