by Project X | Dec 8, 2010 | brand strategy, branding, sales optimization, social media, web
2010 is slipping away, and the majority of Holiday shoppers are still stuck in a recession funk – they simply plan to spend less, seek out sale items, use coupons, and shop multiple vendors for the best deal on a specific product. Knowing and addressing these...
by Project X | Nov 22, 2010 | branding, social media, web, website design
WALTER ANDERSEN NURSERY GROWS UP ON THE WEB We’ve just launched the new Walter Andersen Website and everyone is STOKED. As a result of a comprehensive planning and production process that matched redesign requirements with functional and business objectives, the...
by Project X | Nov 8, 2010 | brand strategy, branding, sales optimization
To set the tone, I thought it would be best to hear from some of our greatest thought leaders on the subject of planning ahead: “Before everything else, getting ready is the secret of success.” – Henry Ford “A man who does not think and plan long ahead will find...
by Project X | Nov 2, 2010 | branding, website design
We’ve been busy over here at the X for as long as any of us can remember. Sometimes we get so wrapped up in delivering the goods for our clients we forget to let the world know what we’ve been up to. In an effort to remedy that situation, here’s a...
by Project X | Oct 25, 2010 | brand strategy, branding, sales optimization
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey,...
by Project X | Oct 12, 2010 | brand strategy, branding
What is a brand anyway? (And why it matters.) Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman...
