by Project X | Jun 24, 2011 | branding
Hidden (and not so hidden) gems of San Diego’s sweet-like-a-homemade-cannoli neighborhood. 10) Influx Cafe visit website > Influx Cafe starts this baby off. Whether its an early Wednesday morning or a Saturday afternoon, this hipster-friendly coffee shop is...
by Jen | Jun 16, 2011 | brand strategy, branding, Jen, sales optimization
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop,...
by Project X | Jun 3, 2011 | branding, sales optimization, social media, web
June is Craft Beer month in San Diego, so I thought it was the perfect time to consider my two favorite things: beer + design. I’ve only been living in San Diego for five years, but I can’t help notice the serious number of new breweries popping up...
by Jen | May 20, 2011 | branding, Jen
As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey...
by Project X | Feb 11, 2011 | brand strategy, branding
Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product...
by Project X | Feb 2, 2011 | brand strategy, branding, sales optimization
So 2011 is well under way, and with January receding in the rearview, its time to get busy. The best way to maximize value out of your brand this year? Transform the authentic “promise” of your brand into an actual implementation plan, aka “The...
