by Jen | Apr 27, 2016 | brand strategy, brand wisdom, branding, creative strategy, Jen, storytelling
Last week I attended the Vistage Executive Summit in San Diego, with the conference titled, “Bold Leadership”. This inspirational all-day event included former Ford CEO Alan Mulally, who spoke about “Strategical and Operational Leadership and Working...
by Jen | Feb 22, 2016 | brand strategy, brand wisdom, branding, Jen, sales optimization
When I introduce myself as the owner of a branding firm in San Diego, people either nod in understanding or they shudder at the fluffy vagueness of it all. When I change it up and use the phrase “Strategic Brand Agency”, I see their eyes glaze over before they quickly...
by Project X | Feb 26, 2014 | brand strategy, brand wisdom, Jen
Why Attitude and Values Matter When Hiring by Jen Weissman, Founder + President One of my passions in life is giving back to my community. To borrow Rotary International’s motto, Service above Self, I am most fulfilled when mentoring students, volunteering as an art...
