by Project X | Oct 12, 2010 | brand strategy, branding
What is a brand anyway? (And why it matters.) Branding. It can be a dirty word for C-Level executives with a nervous eye on the bottom line. Ambiguous and intangible, “the brand” floats at the center of the corporate universe, a confusing bogeyman...
by Project X | Oct 1, 2010 | brand strategy, branding, sales optimization
Trust me, I feel your pain. This question has kept me up all night more than I care to remember. As with most complex business questions the answer often depends on whom you ask. But, before we head down that road, let’s first quickly define what it means to sell....
by Jen | Mar 17, 2010 | brand strategy, branding, web
Project X Media helped Silvergate Bank launch their new brand this week. We are extremely proud of the way this brand took shape, from strategy through identity development to delivery of final collateral and materials. If we could clone this client, we would!...
