by Jen | Jun 16, 2011 | brand strategy, branding, Jen, sales optimization
Father’s Day is fast approaching – it’s this Sunday, June 19th. If you’re like me, you’re wondering what the heck to buy the ‘ol guy this year. Here’s where the power of the brand comes into play. When we (as consumers) go to shop,...
by Project X | Feb 11, 2011 | brand strategy, branding
Like 100M other hyped up sports fans, I hunkered down on the couch last Sunday to watch Superbowl XVL. Not being a huge fan of either team, I decided to focus on the advertising strategies instead of the coaching strategies. I kept track of all the brand and product...
by Project X | Feb 2, 2011 | brand strategy, branding, sales optimization
So 2011 is well under way, and with January receding in the rearview, its time to get busy. The best way to maximize value out of your brand this year? Transform the authentic “promise” of your brand into an actual implementation plan, aka “The...
by Project X | Dec 8, 2010 | brand strategy, branding, sales optimization, social media, web
2010 is slipping away, and the majority of Holiday shoppers are still stuck in a recession funk – they simply plan to spend less, seek out sale items, use coupons, and shop multiple vendors for the best deal on a specific product. Knowing and addressing these...
by Project X | Nov 8, 2010 | brand strategy, branding, sales optimization
To set the tone, I thought it would be best to hear from some of our greatest thought leaders on the subject of planning ahead: “Before everything else, getting ready is the secret of success.” – Henry Ford “A man who does not think and plan long ahead will find...
by Project X | Oct 25, 2010 | brand strategy, branding, sales optimization
I recently engaged in an “interesting” (translation: pseudo mind-numbing) conversation with one of our owners, Chris Martino, about how customers fit into a company’s value chain. Pretty nerdy stuff for a leading edge brand strategy firm, but hey,...
