by Jen | Apr 27, 2016 | brand strategy, brand wisdom, branding, creative strategy, Jen, storytelling
Last week I attended the Vistage Executive Summit in San Diego, with the conference titled, “Bold Leadership”. This inspirational all-day event included former Ford CEO Alan Mulally, who spoke about “Strategical and Operational Leadership and Working...
by Project X | Mar 22, 2016 | brand strategy, content marketing, sales optimization, Sarah, social media, storytelling
What IS Content Marketing? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience— with the objective of driving profitable customer action.” -The Content...
by Jen | Mar 3, 2016 | brand strategy, branding, design, Jen, storytelling
Project X was born 20 years ago with one client on the roster— STA Travel, a student travel company for 18-24 year olds. I was 24 years old at the time, and in the first 10 years that single client helped grow the company to what it’s become today. Looking back, I am...
by Jen | Feb 22, 2016 | brand strategy, brand wisdom, branding, Jen, sales optimization
When I introduce myself as the owner of a branding firm in San Diego, people either nod in understanding or they shudder at the fluffy vagueness of it all. When I change it up and use the phrase “Strategic Brand Agency”, I see their eyes glaze over before they quickly...
by Project X | Jul 27, 2014 | brand strategy, branding
You don’t need the Magic Foam Experience, but you do need brand strategy. Last weekend I had the thrill of joining my old neighbors for the 40th annual San Diego Pride. We started our day with a fast 5K run among the tutu’d and tattooed in the heart of...
by Project X | Mar 6, 2014 | brand strategy, branding, creative strategy, Sarah
Uncover Your Signature Color People that are passionate about color live, eat and breathe it—from their wardrobe to their walls, from plate to palette. Even if you’re not a hue enthusiast, you cannot resist its influence. It’s been shown that blue enhances your...
