Leadership: Why a Compelling Vision is Vital to Your Company’s Success
Last week I attended the Vistage Executive Summit in San Diego, with the conference titled, "Bold Leadership". This inspirational all-day event included former Ford CEO Alan Mulally, who spoke about “Strategical and Operational Leadership and Working Together”. ...
5 Rules for Successful Content Marketing
The #1 mistake you can make with your content marketing is to approach it from a traditional sales perspective. Content Marketing is NOT SELLING. It’s engagement, with purpose.
What’s in a Name?
Project X was born 20 years ago, and looking back, I am extremely proud of the work (and network) I have built to make the business what it is today.
Top 3 Reasons to Invest in Branding
Everything you do and say (internally and externally) should help express your company’s persona and core values. That’s right. We’re talking about FEELINGS.
3 Ways to Maximize Your Event Sponsorship
You don't need the Magic Foam Experience, but you do need brand strategy. Last weekend I had the thrill of joining my old neighbors for the 40th annual San Diego Pride. We started our day with a fast 5K run among the tutu’d and tattooed in the heart of Hillcrest, and...
How To Brand With Color
Uncover Your Signature Color People that are passionate about color live, eat and breathe it—from their wardrobe to their walls, from plate to palette. Even if you’re not a hue enthusiast, you cannot resist its influence. It’s been shown that blue enhances your...
Beyond Your Portfolio: What Gets You Hired
Why Attitude and Values Matter When Hiring by Jen Weissman, Founder + President One of my passions in life is giving back to my community. To borrow Rotary International’s motto, Service above Self, I am most fulfilled when mentoring students, volunteering as an art...
Wally Ollins on Branding
Designer Thoughts by BETO LÓPEZ TRISTÁN, graphic designer + typography geek I was recently inspired after I read this interview with Wally Ollins, a long time authority when it comes to branding and identity design. This guy has been around a while - since even...
2014 Trends for Social Media
Let 2014 be a great year for your company!! In the dynamic industry of digital marketing there is always constant change, new technology surfacing, so I thought I would prepare you for whats ahead in 2014. Below is a list of trends that will help your company grow in...
The Art of Change
Last Thursday I attended the Art of Marketing, an event sponsored by American Marketing Association of San Diego, held at Liberty Station. At the event, we heard from local superstars ranging from Joe Brenneman at the Union-Tribune to Navrina Singh and Stephen...
Rebranding to Reenergize
A Facelift After 40th Years in Business Rebranding Walters Management Walters Management is a dynamic company that has been serving the local community for 40 years. They provide the essential services to maintain, protect and enhance the value of your home and...
Seeing a Logo in Action Makes You Proud
After a logo has been designed, we may not see it for a while. It’s nice when they pop back in for a little “hello”.