by Jen | Apr 27, 2016 | brand strategy, brand wisdom, branding, creative strategy, Jen, storytelling
Last week I attended the Vistage Executive Summit in San Diego, with the conference titled, “Bold Leadership”. This inspirational all-day event included former Ford CEO Alan Mulally, who spoke about “Strategical and Operational Leadership and Working...
by Jen | Mar 3, 2016 | brand strategy, branding, design, Jen, storytelling
Project X was born 20 years ago with one client on the roster— STA Travel, a student travel company for 18-24 year olds. I was 24 years old at the time, and in the first 10 years that single client helped grow the company to what it’s become today. Looking back, I am...
by Jen | Feb 22, 2016 | brand strategy, brand wisdom, branding, Jen, sales optimization
When I introduce myself as the owner of a branding firm in San Diego, people either nod in understanding or they shudder at the fluffy vagueness of it all. When I change it up and use the phrase “Strategic Brand Agency”, I see their eyes glaze over before they quickly...
by Jen | Jan 14, 2013 | branding, design, Jen
Designing logos is one of our favorite activities at Project X Media, and can be a fun developmental process – from initial sketches and concepts all the way to the final product. It’s fun to look back and see the iterations and subtle tweaks each logo...
by Jen | Nov 9, 2012 | Jen, social media, web
Pinterest has come out with a new feature: secret boards. Oooooh! Sounds exciting, doesn’t it? I’m pretty keen on the idea, actually. “Secret boards give you a place for things you’re not quite ready to share yet, like a surprise party, special gift...
