Ronald McDonald – A Powerful Brand Mascot

Ronald McDonald – A Powerful Brand Mascot

by | May 20, 2011 | branding, Jen

As I was watching my favorite morning news today, a story caught my attention – there’s an advocate group trying to ban Ronald McDonald from being used as a “mascot”. Ronald McDonald, that strange, semi-lovable androgynous mime/clown who personifies good ol’ Mickey...